Vivid: Co-Founder

Skills

- Organizational Development

- Creative Direction

- Marketing

The Idea

In September of 2024, I was on the phone with my sister talking about the lack of opportunities at Ohio University for creatives and marketers to collaborate across disciplines.

At the time, I was involved in both creative and marketing organizations, but none that intentionally brought the two together to produce real client work. Her response, "Just make one," sparked the idea for what would become Vivid. That week consisted of outlining what the organization could look like and reaching out to people who could help bring it to life.

The Brand

Once the foundation of the organization was established, we turned our focus to naming and branding. After giving ourselves a week to brainstorm possibilities, we landed on a name that captured the spirit of the group: Vivid.

We then developed a visual identity, selecting colors and typography that represented the organization's creative energy while helping it stand out as a new presence on campus.

Clients

Securing our first clients required persistence and outreach. We researched potential partners and connected with professors and faculty across campus, relying heavily on word of mouth to build our first relationships.

Since we our first semester, we have worked with 10 contract clients, and rebranded 7/10 of them.