botanica

Creative Director & Brand Designer

Botanica is a conceptual curly hair care brand rooted in nature. I developed a cohesive visual identity and packaging system inspired by botanical elements and natural curl patterns, using vibrant colors and organic imagery to communicate healthy, natural hair while differentiating the brand from the traditional curly hair products that have long dominated the market.

Skills

- Brand Identity

- Packaging & Merchandising

- Market-Minded Design

About the Brand

Botanica is a modern hair care company dedicated to helping people embrace and enhance their natural texture through natural ingredients. Formulated for wavy, curly, coily, and kinky hair, each product is designed to nourish, strengthen, and support long-term hair health from the roots up.