Fred's Flowers

Graphic Designer

Fred's Flowers is a small flower business rooted in Appalachia. I developed cost-effective visual assets inspired by the brand's farmers market stand, focusing on designs that highlight the flowers while reflecting Appalachian color palettes.

Skills

- Brand Identity

- Packaging & Merchandising

- Market-Minded Design

Brand Kit Poster

My work balances simplicity and warmth, using regional color inspiration to support the brand without competing with the product.

On the left is the full brand design and application, including bouquet presentation and merchandise mockups.

Below is the project moodboard, informed by innovative, cost-effective marketing strategies and visual elements pulled from the flowers themselves and the surrounding Appalachian environment.